What To Expect In Tech At Upcoming CES

ACESThe tech industry is gearing up for world’s largest consumer and electronics technology tradeshow that will take place in Las Vegas from January 6-9th with 165,000 attendees expected to participate and view some of the latest new developments in tech.

The event has served as a large platform for innovators and breakthrough technologies for nearly 50 years.

CES is owned and produced by the Consumer Technology Association (CTA), formerly known as the Consumer Electronics Association (CEA), the technology trade association representing the $285 billion dollar consumer tech industry.

More than 2,200 companies –80 percent are small businesses and startups while the others are among the world’s best known brands enjoying the benefits of CTA membership.

Thought leaders and tech visionaries including Netflix CEO Reed Hastings, Intel CEO Brian Krzanich, and IBM CEO Ginni Rometty will give speeches on the keynote stage.

Intel CEO Brian Krzanich will start the event by giving a keynote address on Tuesday evening January 5th.

CES 2016 will showcase more than 3200 exhibitors, featuring up and coming technology products and services, ranging from auto technology, gaming, robotics, smarthomes, 3-D printing, virtual reality headsets, and wearables.

On Tuesday Qualcomm CEO Steven Mollenkopf  will host a company news conference and announce several new products and product categories including mobile, smart home, automotive, and healthcare.

Also on Tuesday Dr. Herbert Diess, chairman, board of management, Volkswagen Passenger Cars, will give a keynote address and use the CES stage to launch an all-electric concept car.

On the same day, Kia Motors will hold a CES press conference in Las Vegas at the Mandalay Bay Resort and Casino and debut its dedicated autonomous driving program with a focus on future vision, strategy and new technologies.

On Wednesday GE CEO Mary Barra will give a keynote address and unveil the product version of the Chevrolet Bolt EV which will soon directly compete against the Tesla Model 3.

On Thursday MediaLink, will give an exclusive interview with NBCUniversal CEO Steve Burke moderated by Michael E. Kassan, chairman and CEO of MediaLink, immediately followed by a panel discussion moderated by Wenda Harris Millard with top media and marketing leaders.

Celebrity Guests Will Participate

Celebrity guests will also be present to promote latest inventions and tech trends.

Dallas Mavericks owner Mark Cuban, and Shaquille O’Neill, studio analyst for Turner Sports will participate in a conference called Tech Investing In Sports, affiliated with the Sports Business Forum and presented by Turner Sports.

On Thursday January 7th the Sports Business Forum will host a commissioner panel on sports and technology, featuring NBA Commissioner Adam Silver and MLB Commissioner Robert Manfred.

Under Armor will host a variety of athletes including Michael Phelps, Tony Romo, Cal Ripken Jr., Buster Posey, Georges St-Pierre, Deion Sanders, Nastia Liukin, Jake Dalton, and Brandon Wynn.

NFL star and FitStar personal trainer Tony Gonzalez will be at FitBit’s booth.

Ryan Seacrest, TV/ radio host, entrepreneur and producer will participate in a headliner conversation with Bob Pittman, chairman and CEO of iHeartMedia during the Entertainment Summit sponsored by Variety.

YouTube vloggers and entrepreneurs Joey Graceffa and Justine Ezarik (aka: iJustine) will serve as ambassadors for the Entertainment Matters Program at CES on Thursday January 7th.

BMW Airtouch  Gesture Control

In addition to the other eight automakers participating at CES, German automaker BMW will unveil a Vision Car, featuring a new gesture controlled interface called AirTouch (see below image) with “intuitive controls” for communication, entertainment, and navigation.

ABMWA host of virtual reality headsets are expected to be announced including the Oculus Rift and the HTC Vive.

Both require graphic cards and only work on premium PC’s.

PlayStation VR will also unveil a VR headset of their own running on PlayStation 4.

Samsung Gear VR will be showcased and features a headset accessory that works on a Samsung phone and serves as a 3D screen. Google will also feature Google Cardboard which can be used on other smartphones and is affordable.

-Johnathan Schweitzer                    schweitz31@gmail.com



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