Apple Unveils New Products At Tech Event

abbraApple unveiled a variety of new products yesterday at an event in San Francisco including some modest upgrades with its newest iPhone 6s lineup, a newer version of Apple TV, a more interactive TV remote, and a larger upgraded 12 inch iPad that is costlier and has an Apple pencil.

The iPhone 6s and iPhone 6s Plus have upgraded hardware, including a faster A9 chip, an improved fingerprint touch ID, and a much needed 12 megapixel rear camera with a new image signal processor.

The front camera has been expanded to 5 megapixels and comes with a new flash.

It is the first time Apple has expanded its megapixel count since the iPhone 4S in 2011.

Apple’s new  iSight camera can also handle 4k of video with improved autofocus.

The iPhone 6s and iPhone 6s has 3D Touch which senses how deeply you press the display and provides shortcuts or “quick actions” as Apple describes it.

Peek and pop lets the user preview all kinds of content and even act on it, without having to actually open it.

With a light tap you can peek at email in your inbox.

If you want to open one message, press a little deeper to read the content. You can also instantly begin a message to your favorite contacts or bring up the camera to snap a selfie.

iPhone 6s pre-orders begin on September 12th and it will be available on September 25th.

Andy Hargreaves, an analyst from Pacific Crest maintains a sector weight with Apple and said that the new products were in line with expectations.

“The September 9 even lacked focus, in our view, but product and service announcements were largely in line with our and market expectations. Our views of the opportunity for iPhone 6s, Apple Watch, and iPad is essentially unchanged exiting the event. Our view of Apple TV deteriorated slightly, as the demonstration suggested mobile-like apps would be the center of tomorrow’s TV, which we believe is wrong.”

Hargreaves maintains a target of $139 for Apple’s stock

-Johnathan Schweitzer



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