Earlier today, Taylor decided to pull her popular latest album, 1989, from Apple’s music service and explained the reasons on her Tumblr page in an open letter addressed to Apple.
After praising Apple for being one of her best partners in selling music and creating ways for her to connect with her fans, Taylor went on the attack and took a swift punch at Apple for not paying writers, artists, or producers during the initial free 3 month trial period.
“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company” Taylor wrote.
Taylor said that “this is not about me” and emphasized these are not the complaints of a spoiled petulant child but are instead the echoed sentiments of every artist, writer, and producer in her social circles that are afraid to speak up because they admire and respect Apple so much.
“Three months is a long time to go unpaid, and its unfair to ask anyone to work for nothing” Taylor wrote.
Taylor admitted that she hopes to join Apple in the progression towards a streaming model that seems fair to those who create the music and said that she thinks Apple Music could be the platform that gets it right.
“This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of year’s worth of plays on his or her songs” Taylor explained.
Last November, Taylor Swift pulled her albums from another streaming company, Spotify, because the company refused to only make them available to its paying customers.
Spotify CEO Daniel Elk later defended the company’s blend of free and subscription music before responding with a blog post that weighed in about the “myths” of streaming music.
“We started Spotify because we love music and piracy was killing it” Elk wrote.
Elk said there’s a need to have both a free and paid subscription service at Spotify.
“Our free service drives our paid service” Elk maintained.
“Here’s the key fact: more than 80 percent of our subscribers started as free users. If you take away only one thing, it should be this: No free, no paid, no two billion dollars” Elk added.
So far Apple has not responded to Taylor Swift’s letter.
-Johnathan Schweitzer firstname.lastname@example.org