Allthings Digital reported on Saturday that their sources told them Apple’s new i-Phone 5 S will be launched on September 10th at a special event.
The iPhone 5 S is expected to come loaded with a revamped iOS 7, a fingerprint security feature, and some other unannounced improvements.
Pressure is building on Apple to standout from the other technology hardware makers to design innovative products that will drive growth back to the company as recent reports suggest that the smartphone market is reaching a saturation point in the United States which comes at a critical time when Apple is struggling to compete in the low-end unsubsidized smartphone market in China where Android is dominant and Chinese smartphone makers have a clear advantage.
Apple continues to wait on striking a deal with China Mobile, the largest cell phone carrier in the world that still doesn’t offer the iPhone.
Reuters reported on July 31st that Apple CEO Tim Cook on Tuesday met with the head of China Mobile to conduct talks that could pave the way for a deal for China Mobile to distribute Apple products on its gigantic network.
Apple is facing increasing growing global competition from established smartphone makers Samsung and Nokia along with new smart phone makers such as HTC, Lenovo, ZTE, LG, and Huawei.
Rumors surfaced earlier in the year from Bloomberg and several other media sources that Apple is working on building a cheaper iPhone device that may be available by the end of the year and will cost between $99- 150.000 to help the tech company to better compete in China.
2Q 2013 global market share
Last week the International Data Corporation (IDC) reported that their Worldwide Quarterly Mobile Phone Tracker showed that Apple’s iOS total global smartphone market share declined to 13.2 percent in the second quarter of 2013 compared to 16.6 percent in the same quarter of 2012.
Android and Windows Phone accounted for the majority of the market share gains in the quarter.
1Q 2013 global market share
During the first quarter of 2013, Apple’s iOS also saw a decline in their year over year global smartphone market share which fell from 23 percent in the first quarter of 2012 to 17.3 percent in the first quarter of 2013 with Android and Windows Phone again accounting for the majority of those market share gains.