Nokia launches Lumia 800 and 710 in London with Microsoft Windows Mango

Yesterday at a special event in London, Nokia launched two new smart phones: the Nokia Lumia 800 and Lumia 710.

Both phones operate on Microsoft’s Windows Mango Operating System instead of Nokia’s discarded Symbian operating system. Nokia CEO Stephen Elop described the new phones as the “first real Windows phone” with some newer features.

Lumia 800 is sleak, has curved glass, and comes equipped with Nokia Drive, a custom maps and navigation application that offers turn by tun direction features. It also features Nokia Mix Radio, an unlimited music streaming service loaded into the operating system. Nokia is working to add an ESPN application in the future called Sports Hub which has detailed sports news and statistics.

The Lumia 800 has 16 GB storage and an 8 MP camera. The 710 has a 5 MP camera, 8 GB of storage, and a micro SD card slot for expansion. Both phones have 512 MB RAM and a 1.4 gigahertz processor.

The Lumia 800 price tag is reasonably high at $585 compared to the Lumia 710 which is more affordable at $376.  The new phones will first be offered in Europe and other countries around the world before they are finally released in the United States in 2012.

Since 2009 Nokia’s Symbian operating system has been steadily losing market share to Android OS and Apple’s IOS. According to latest research figures from IDC, Android comes in first with 38.9 % of market share in 2011 while Nokia’s Symbian has 20.6 % and Windows has 3.8 %.  The worldwide smartphone market has growth forecasts in the upwards of 55% year over year in 2011 as a growing number of users turn in their feature phones for more advanced smartphones.

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